Rhonda Ducote, AIF®
President, CEO, Partner
With more than 30 years of experience in wealth management, Rhonda Ducote, AIF®, serves as President, CEO, and Partner of Apriem Advisors. She leads the firm with a clear focus on helping Orange County families navigate life’s most important financial decisions through personalized guidance, exceptional service, and relationships built to last for decades, not just for a single transaction.
Award Winning Financial Planner and Wealth Manager
Rhonda’s leadership has earned wide recognition. She was named a Finance and Banking Visionary in 2026 by LA Times Studios, included in AdvisorHub’s 2026 list of 50 Women in RIAs to Watch, and led Apriem to being named a 2026 USA Today Best Financial Advisory Firm in the one billion to five billion dollar asset range, among other honors.**
Rhonda is also a passionate advocate for women in finance. She founded Women of Wisdom, an initiative built to help women gain greater confidence and control over their financial futures, reflecting the same client first philosophy that guides every relationship at Apriem.
Outside of the office, Rhonda spends her time with her husband, her children, her granddaughter, and her two dogs, the same sense of family she brings to how she leads Apriem and cares for its clients.
Years of experience*
Client retention rate*
$ in AUM*
Apriem advisors
Disclosures
*As of 7/14/26, company wide statistics
**Award disclosures may be found on our website by searching “disclosures”